A visually enticing element of your content is standard practice now. You need something that will compel readers to land on your page. This involves an image that can grab the reader’s attention. Some businesses lack the resources to hire a graphic designer. That forces the work to fall on Read more…
For good reasons, sites have stopped keyword stuffing. It’s an old tactic that just doesn’t work and Google will actually punish you for trying to get away with it. So how do you stand out in a world full of people writing about similar topics? Well, one good method is Read more…
Your brand is your biggest weapon when it comes to digital marketing. You may have the best product but someone with a better brand will always come out on top. Why does brand matter? For most customers, the brand actually translates to trust. I trust that when I drop 1500 Read more…
Many people find it hard to reconcile the differences between a quality piece and known SEO strategies. While some tend to compromise their work for better SEO, others stay true to the writer in them and focus solely on the piece. The make-believe conflict has caused many content specialists to Read more…
You’re at the top of your game, ranking number one, when all of a sudden you drop a position or maybe even a page. What do you do? Many people struggle to recover their rank because they didn’t act on the drop. When Google drops your rank, there’s usually some Read more…
It seems that more and more people do their online shopping through mobile platforms. That often begs the questions, “When I’m designing a site, should I make it mobile first?” People want to know if they should design their site mainly for mobile, with desktop as the secondary thought. It’s Read more…
Many companies wonder what factors affect local SEO when they’re designing their site or making new content. You’ve probably searched for your business (at least I hope) and looked where your page comes up in the search results. You know that Google uses some fancy algorithm to help users find Read more…
This is one of the most frustrating aspects of content writing and something I personally can’t stand. It’s cliché, it’s obnoxious, and worst of all it ruins your site over time; I’m talking about clickbait titles. Clickbait titles are designed to peak curiosity, regardless of the content behind them. They Read more…
So after a few years learning the ins and outs of your business and SEO tactics, you decide to change your website and completely revamp the design and content. Many people don’t know if they should change the URL for better or more relevant SEO because it already has history Read more…
Having a solid foundation is one of the best ways to start your website. The problem is knowing exactly what you should do when building your site. More often than not, it’s better to stick with what you started with. Deleting pages, changing URLs, or making huge structure changes can Read more…