How to Use Digital Marketing to Expand Your Local Business

How to Use Digital Marketing to Expand Your Local Business

Research suggests the relationship between a physical store and its digital counterpart is imperative to understanding and increasing traffic. Many people once thought online shopping makes brick and mortar stores obsolete and concluded Generation Z (those born in the mid-to-late 90’s) would shop exclusively online but that’s simply not the Read more…

Creating an Optimized E-commerce Page

Creating an Optimized E-commerce Page

Everything you decide to put on the page needs to flow. SEO is a lot more than just keywords. You have to make your page user-friendly, especially if you have an e-commerce site. If you have someone land on your page and they can’t find the price of your item Read more…

Beginning Keyword Research

Beginning Keyword Research

Many people ask where they should begin when researching keywords for their site or page. That can be a tricky question because it all depends on several different factors. Before you even start to put together a paid campaign, you need to know what keywords fit your business. That’s where Read more…

Top 5 Most Damaging SEO Problems

WebCroppers’ Top 5 Most Damaging SEO Problems

Everyone loves a simple solution to a complex problem. When it comes to fixing common SEO problems, there’s nothing simpler than the few technical issues we have listed for you here. So what does “Technical SEO” mean? Setting aside the content, it really just means the structure of the page, Read more…

Content Strategy

What Impacts Content Strategy in 2017?

As we all know, things are great when you have no competition. You’re on top; you’re the best in the industry, hooray! Then someone comes along to challenge you, then another, then another, until finally, you have to devise a new strategy that makes your business better than the rest. Read more…

SEO

3 On-Page SEO Concepts to Master

First, it’s important to understand that search engines like Google might seem all-knowing, but they’re pretty limited in the way they find sites; this is where on-page SEO comes in. As a human being, you have the power to draw on all your experiences and memories to decide an article Read more…

Facebook Video Marketing for Your Business

Facebook Video Marketing

Let’s face it, Facebook is no longer a social media site. You may still update your social posts and chat with friends, but how many countless hours have you spent scrolling your feed for an interesting video from a major company, news site, or blog? Ever since Facebook changed their algorithm Read more…