Conversion and Call Tracking
If phone call tracking is extremely important, conversion tracking is serially important. The ability to see what your ads are doing and where they are going is what makes pay-per-click such an effective form of marketing. Understanding your customer base has always been at the core of marketing. It’s easier to sell a baseball cap to a baseball fan than it is to a basketball fan. The other side of the coin for as to why conversion tracking is important is because of all the search engine’s algorithms. They are built upon data, data that has been repeated over and over and over again. If you are missing a piece of the puzzle in your pay-per-click campaign that tells the search engines that this a repeating pattern, it will pass you by and you won’t know whether or not this was someone that you should consider a customer or even a future customer. Sales are the ultimate goal in any business, but they are also the first step in understanding who you are selling to, what business adjustments you have to make in order to better accommodate that specific group of buyers and where you need to go hunt for traffic. If tracking is something your business lacks, whether it’s conversion, phone call or any other type of tracking, don’t hesitate to fill out the form below to get in touch with one of our experts of pay per click marketing.
Understanding user behavior by the interactions carried out within any given funnel can be understood after completing the steps of installing tracking pixels and conversion code.
Stop throwing money away blindly and become part of the 28% that utilizes tracking technology correctly. WebCroppers will make sure that every valuable data point is transmitting correct information to be able to determine accurate assessment, strategy and optimization.
Not having phone call tracking properly configured on your ads, whether PPC or otherwise, is a death knell for companies that require the lead to call into a specific phone number or pool of phone numbers. This essentially blinds you to who your leads are. Targeting metrics such as time of day, geo-targeting and CPA become meaningless.
There are ways to gain access to that information through different methods, however none of them are as reliable as installing simple call tracking code on your site. A phone number can be assigned as a local or toll free depending on whether your company is more oriented towards local business or national/international. They can also be assigned to a pool which rotates the dial-able numbers so that reporting is clear and concise.
Questions To Ask Of Call Tracking
Was it a paid search ad? Was it from the radio? Mobile? Did we capture the lead in the morning or in the middle of the night? These are questions that are central to any business that wants to run efficiently, as they have far reaching impacts such as allocation of budget and factors important for your sales team or call center. But most importantly, call tracking gives you the data needed to target your audience with more precision and measures the quality of leads. Not taking advantage of this simple code addition can lead any marketing approach to ruin.
Once you have call tracking correctly installed here are some questions to ask about landing page performance.
What landing page is delivering the most calls?
Are my calls outperforming/outnumbering on page conversions?
What number is producing the most qualified leads?
What is my call conversion rate?
Added bonuses to implementing call tracking include but are not limited to being able to set a duration threshold, the ability to de-duplicate phone numbers on the fly to identify unique numbers, location & time of day and tying it with Google Analytics for even more added metrics!
Contact WebCroppers to have top of the line phone call tracking implemented for your business.
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