You put your contact information and you should be all set, right? Oh, wait, maybe a Google map of your location to add some visuals. Are you done yet?
If you want a contact page that looks much the same as every other site then yes. If you want something with a little more SEO value then you have some work to do.
To start, there are some general rules you need to follow. Your page should contain all of the following:
- Company name
- Company address
- General company phone number
- General company email address
- Contact form
Once your bases are covered there, you’ll continue to add to what you already have.
How to Make Your Contact Page Stand Out
If you have a business with multiple departments, then you can use that to your advantage. What you want to do is create a unique contact page for each of those departments. You can do the same for multiple locations as well.
If you choose this route, make sure the content is unique for each page.
Content is king, yes, even here. You should use the space (which most people don’t) to create an engaging dialog with your readers. Why should they contact you? What would be a good time to give you a call? These are questions you can answer right there on the page.
You should also use this real-estate to add your social media profiles. If they have questions about your business and want an informal way of learning more about you, social media is a great option to give them. They can see positive comments and your business’s personality in a way that’s fun and exciting with no commitment on their part.
Many smaller businesses are adding their staff profiles as well.
You will create friendly profiles for your team and provide a link with a professional image on your contact page so they get to meet your team before stepping in the door.
There’s a lot more ways to make your contact page appealing and inviting. Visual and text information is a good way to encourage your viewers to learn more about your company and visit more pages on your site.