A simple question but one of grave importance, are your emails reaching your audience? You might think that your email campaigns are going great, you get some conversions and it’s a good day.
It’s important to check the status of your of your DNS server. This is a computer registered to Domain Name System, running special-purpose networking software. It has a database of network names and addresses for other Internet hosts). Checking the status of your DNS server is crucial. This is how ISP’s or internet providers are able to find and match your written website name to your website’s IP address, which is always a string of numbers
These hosts use the database to determine the legitimacy of your domain.
Now, let’s say that your site was hacked and someone started to send spam emails to promote their site.
People would start to unsubscribe and mark your email as spam. The networks would then pick up that information and you would get blacklisted by Google.
What does that mean?
If you’ve ever had Gmail automatically throw spam into your spam folder then you know what blacklisting does. That could be happening to your email, especially if it’s site you’ve decided to bring back from the dead.
How do you check your DNS?
There are plenty of services on the market that can help you get the information you need. One tool that we recommend is MXToolBox.
Here, you can get the information you need for free and instantly. This jewelry site has a DNS record that’s not found, which is a huge problem.
When you click the icon to the right for more information, you will simply register an account and it will show you the problem. You’ll get a screen that looks like this:
All you need to do is check your information through this tool every few weeks and make sure your DNS data is up to snuff.
If you have some serious problems, you can try contacting Google to see if they can help get you off blacklist status. You can also contact a third party email marketing service provider such as MailChimp or Constant Contact.
You can shift focus to making improvements to your when your emails are getting to the right place.