As a business, you probably want a convenient way to keep creating new and effective content for your website. This will help you rank in the long run. An easy answer to this problem is to create a blog, but is that all you need to make it successful? Of course not. You need to find your niche. What makes a blog successful is the use people get out of it. Your blog could be about the dullest of concepts as long as it’s written with excitement and gives the reader the information they need. To achieve those two goals, writing well and giving readers what they need, you first need to find your niche. Trust me; it’s a lot harder than it sounds.
Define Your Brand and Intent
A business blog should reflect who you are, yet have the flexibility to cover a variety of topics. Let’s use, for example, a Kickstarter project called, “Xenxo S-Ring.” Their smart ring comes with a variety of applications but is still just one product. You would then expect their blog to be quite dry. How can you use the same material over and over again without getting repetitive? That’s the art in all this. You need to get creative with what you’re given.
Instead of blog articles that try to sell the ring, you need to focus on all the everyday issues a product like this could solve for the average user.
This may not look like much, but you actually have quite a lot to work with. Among the blog articles this website actually uses, they list the “Pros and Cons of Wearables in the Workplace” and other articles focusing on their success in the media, “The new found love for Press – Their Thoughts.” Now, the business is still a little young so they don’t have a terrible amount of content yet. However, some things they could do, only focusing on their storage capacity (4 GB of data), they could write a blog for students to have a convenient way to store and print paper, transferring family photos from your latest get-together to your own computer, and taking your important excel files from home to your next presentation at work.
Once you understand your own brand, it becomes easy to spin content that’s relevant to your audience.
Your first task should be to sit down and decide two things; what kind of story do you want to tell and who is the ideal audience for that story. Just like in the example listed above, your brand is convenient technology for everyday use and one example of a good target demographic are college students. The ring is relatively cheap and would come in handy for many situations in college.
Once you have those two factors considered, it’s time to move to the next step.
Writing Your First Blog
So you’re probably thinking what makes a good blog? Where should I start? At WebCroppers, we believe that as long as you’re concise and utilize imagery that makes your meaning clear, there will be an audience out there for you. Take, Canva, a blog about digital design, for example. They pair the two elements for a good blog quite nicely; vivid imagery and great verbiage.
Their message is bold and their imagery complements that fact. When you try to make your most powerful points in the article, be sure to correspond that with nice imagery as well.
Stretching the Boundaries of Your Niche
As we already stated above, you need to get creative when it comes to building your blog and the content within. You need to think beyond what product or service your company renders and create blogs that reflect on your business’s goals, the impact it has on your customers and your plans for the future of your business. Check out one of the most popular jewelry blogs in the United States.
Those that we call your “true audience,” that ideal group that genuinely loves your business and what you do, will come back for more.
Here’s the fine edge that you need to walk on at the end of the day. You have your brand which is associated with particular keywords. Those keywords are important for helping search engines like Google connect you with new people. If your blogs venture too far from that objective, you run the risk of search engines getting confused about what you’re really about. You don’t want to write about the Civil War on your dog grooming site. You might get a lot of traffic to your site for that one well-written article, but it’s not going to be the traffic you want, traffic that will eventually get you conversions.
At the end of the day, you don’t need to have a website that covers a ton of products to have an endless supply of blog article topics. All you need is a brand and a business. The most important thing to remember is to have information that your true audiences genuinely want and follow that up with crisp images that clearly get your words across.
If you need help starting a blog that helps take your website t the next level and generate more traffic, then call the experts as WebCroppers today!