[vc_row][vc_column][vc_column_text]What is your business keyword?
A keyword in Search Engine Marketing (SEM) is a word or phrase entered into a search engine in an effort to get that search engine to return matching and relevant results. These concepts are considered “organic search queries.” Many websites offer advertising strategies that target keywords. This way, an ad will only show when a specific keyword is entered. These are considered Paid Search Queries.
Knowing that people search for your business/industry with a related keyword or phrase, the ideal strategy is to plan your marketing around it.
Search engine marketing is a lot more complicated than a single word.
You need to factor in the competitive nature of the keywords and their cost for advertising through Google.
You might be the number one search result for industry-related terms that you didn’t even think were possible.
It’s good to keep a variety of popular terms as the basis of your website, as long as they all pertain to your industry.
So how do you separate the good from the bad: How do you improve your keywords?
What You Get with the Ongoing Monthly Keyword Reporting
The Ongoing Monthly Keyword Reporting is a service that allows you to receive monthly “impressions” of the existing keywords on your site. Our team condenses this data into a helpful dashboard that clients can use to identify or begin to brainstorm engaging content for their consumers.
WebCroppers also tracks the success of these keywords organically. You can see which keywords and phrases are good for your business and which can be replaced by better ones. You can see which keywords are good and which are considered relevant for your business. You can also see which ones need to be ignored or cut off completely.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4820″ img_size=”Full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The delicate balance of keywords on your website is what drives the organic flow of search engine traffic. On the other side, you also want to spend less while increasing return on investment.
The Ongoing Monthly Keyword Reporting is a tool that can positively impact your business by leveraging big data. According to a 2016 GE conference, only 61% of senior innovation executives use big data to inform decision-making.
Our tools allow us to analyze incoming and existing data to give you the results you’ve been looking for with both paid and organic traffic.[/vc_column_text][/vc_column][/vc_row]