WebCroppers Contact Us Icon 14

A Riper Place For PPC

Business to Business sales are considered crème de la crème by some pay per click standards. Long sales cycles, multiple people involved in the process, incredibly competitive selection of keywords to target them and incredibly confusing measurements for accurately measuring ROI are some of the reasons why businesses let a company that specializes in such a niche to handle their marketing.

From those reasons alone, many would think PPC is not the way to go for B2B sales/leads. The recent decade change in how people go about researching information and relying on search bars has always included decision makers for businesses, so in fact PPC has to be a balanced act incorporated within B2B’s multilayer advertising approach.

WebCroppers Profit Allocation Chart

The landscape today compared to 5 years ago is much riper for PPC to take the driver’s seat in B2B sales. Better analytics reporting causes for reduced confusion on sales funnels. Improved tracking functionality allows search ads to track specific groups of traffic for consecutive months on end, and the variety of different tools at a pay-per-click platform operator’s disposal makes it that much easier to create a personalized search ad for the B2B decision makers.

The beauty about leveraging pay per click platforms to run B2B specific campaigns is that people who are looking to buy let’s say rubber stoppers, are not your average B2C clientele. They will be actively looking for industrial amounts of rubber stoppers and will be jumping up and down telling others “My company is looking for rubber stoppers! Sell to me!” and what’s easier than that?

It is true that the impression volume behind these B2B customers is drastically lower, which increases the CPC’s for the traffic that is actively there. However, it also makes them that much easier to find, reverting to the example above. When you are using keywords to target your B2B audience, make sure that your ad copy is being as specific as possible. Customers of B2B companies are also people who work within a specific industry. When they look something up, they do it by its technical name. ‘EPDM 1-hole Rubber Stoppers’ will yield a far more industrial and technical search than just ‘stoppers’.

Spread the wealth! The more transparent and open a B2B company acts, the more business and exposure it will gain over time. Long purchasing funnels also result in everything else being elongated; from the B2B relationship in itself to the amount of time invested in tracking your previous conversions.

If you are having difficulties in reaching your appropriate B2B target audience with pay per click advertising or want a more holistic approach to the dilemma, contact WebCroppers and we’ll have one of our Business 2 Business marketing experts reach out and explore what options are available for you and your company.

Spread the wealth! The more transparent and open a B2B company acts, the more business and exposure it will gain over time. Long purchasing funnels also result in everything else being elongated; from the B2B relationship in itself to the amount of time invested in tracking your previous conversions.

If you are having difficulties in reaching your appropriate B2B target audience with pay per click advertising or want a more holistic approach to the dilemma, contact WebCroppers and we’ll have one of our Business 2 Business marketing experts reach out and explore what options are available for you and your company.

Your Strategy May Be The Problem

Dominate Ad Results With The Right Team

Partner with WebCroppers to create compelling ads that attract, engage and convert leads into optimal revenue.

Contact Us >

WebCroppers Paid Media

Attract. Engage. Convert. Optimize.

WebCroppers Ad Badge 2
WebCroppers ad Badge 3
WebCroppers Ad Badge 4
WebCroppers Email Badge 2