Programmatic

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Trigger-Based Marketing

In the world of marketing, we see automation creeping over our shoulders consistently in multiple industries. However, automation doesn’t have to be a scary or complex concept only understood and used by a select few.

With programmatic marketing, actions are performed by a set of triggers. These triggers are activated by a set of rules that were designed by either a software or algorithm. Within the rules, there are data points that would have been harvested in the previous stages of attracting and engaging users. Real time buying, re-targeting, cart abandonment, dynamic creatives and product recommendations are a few techniques put in place and optimized through technology in the online marketing world today. In the future, e-mails will be automatically sent out based on signals such as open rate. Paid ads will be generated on the fly to serve new pockets of traffic within your paid campaigns. Re-targeting technology will be enhanced to understand the breaking point for leads. Products abandoned inside a cart will be served automatically throughout the users browsing session.

Businesses that achieve this level of ‘relativity’ will be ahead of the pack, and those that have already are showing their results by destroying the competition. Attracting, engaging, converting, optimizing. This route is what separates WebCroppers from the rest. We will analyze your traffic to be able to attract users new and old to your business. Attributing the traffic allows us to engage users in a conversation on a one to one basis. Interpreting vital statistics permits us to convert users. Applying programmatic marketing to the funnel after all predecessor tasks are established optimizes the traffic available.

Programmatic advertising is on the rise, predictions are that by 2017, $32 billion will be made from programmatic media buys. The recent expanding circles of Twitter (MoPub) and Yahoo! (Mobile RTB) will be providing this new marketing venue even more publicity in the near future as well as stability regardless of what the actual numbers are.

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