SEO is an umbrella term that combines knowledge of many different aspects, stretching from a powerful social media force to the technical side, giving your site the speed and user experience that they want to see. It can be a little overwhelming to start from nothing and immediately try to SEO your entire website.
Where do you even start?
The team at WebCroppers is here to help you with that.
What to Focus on with SEO
Start by checking your pages and seeing is search engines like Google can even see the page. Your pages would have a “No Follow” or “No Index” tag on it. If it has one of these tags, search engines will not crawl it. These are good for privacy and policy pages that don’t really reflect what your site is about, but bad for your main pages. We recommend using the Yoast tool to activate and deactivate these tags if you’re using WordPress for your site.
These days, the average person is in a hurry to find what they need. If your site is slow, even by a few seconds, you run the risk of people bouncing from your site and looking to your competitor for the answers. This is why Google uses speed as a metric for ranking sites. You can use tools like Pingdom and Google Insights to analyze your site and find solutions to your slow site. Often, the mistake could be as simple as large images that need to be reduced.
Are you using the right keywords?
You might be ranking well for keywords that people don’t necessarily use. That’s why you should do proper research to get the information you need. If you have access to Google Console, you can see what most people search for in your niche, how much businesses are paying for those keywords in the ad sections of search and so much more. If you don’t Google Trends is a free way to assess one keyword over another.
Tell your story
It’s not enough to fill your content with a keyword, you need to tell people why your business is unique and why they should choose you over the competition. If you combine this type of storytelling with solid SEO practices, then you have the makings of quality content. Are your prices cheaper than the next guys because of a certain philosophy? Do your reviews soar high above the rest when it comes to service? You need to flaunt these qualities to showcase why you are a cut above the rest.
When you start to employ different methods of SEO for your content, pay close attention. Which pieces perform the best? What are you doing differently? Try to analyze the success and failures of your pages over time and distinguish which route you should start taking with your customers, what content suits their needs better?
SEO is not a one and done process, it requires constant maintenance. If Google changes its algorithms, you need to change with it. The best way to stay up to date is to stay informed about the latest and greatest news in SEO. Some good sources to use would be WebCroppers, Moz, and Yoast. We are a good source of information because we apply the different views of other sources and apply them to our clients, keeping what works and tossing what doesn’t.
If you need help with SEO, contact the experts at WebCroppers today for a free consultation.