Shopping Campaigns

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Expand Your Online Exposure

Shopping Campaigns (previously known on AdWords as Product Listing Ads) are found in many places. Yahoo!, Bing, Amazon and Google each have a variation of shopping campaigns. These campaigns allow for e-commerce stores to present their products in a simple box like fashion that displays the product image, price, store and reviews of the product. Follow the links for general guidelines on how to set up Google Shopping campaigns as well as Bing Merchant campaigns.

Keep in mind that with Google, Bing and Yahoo!, a merchant account must be set up and a data feed must be created prior to being able to advertise your products through shopping campaigns. Creating multiple feeds is always in the best interest of the advertiser, one size does not fit all. Being able to cut up your inventory based off certain goals will get you farther than just bidding on ‘all products’. Men’s inventory will have a different average bid than your female inventory, so on and so forth. However, it is wise to start with one feed and optimize it over time to only hold the inventory that does sell.

Promotions and being able to identify which items are available online compared to those that are only available in a physical local location are some of the tools at an advertiser’s disposal in shopping campaigns as well as through callout extensions. Promoting online only products to decrease stocking expenses or advertising product that doesn’t move very fast in store, online to aggressively get rid of it are now feasible options for businesses.

Shopping campaigns are an amazing way to increase the visibility of both your products and website, but setting them up can be messy for companies that have a lot of inventory. We have extensive experience and internal tools which are aimed at making these transitions painless for our clients. For more information on how Webcroppers can turn around your entire business outlook for the future with advanced technology and optimized strategies, contact us and an expert will be able to evaluate your individual situation and what we can bring to the table for our partners and their respective customers.

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