There is no question here, site speed is everything. When we live in a world with so much competition, why would someone wait for your site to load when they could just as easily find the next business to get the job done? That’s why you need to ensure your site is lightning fast, giving your users a flawless experience.

Site Speed: Ready, Set, Go!

The reason site speed is so important is because it’s the core foundation of a site. Even if you take the time to edit amazing images, write killer content, and structure the site to make it easier for the user, they still need to load it to experience your amazing site. What good is that high-resolution crisp image going to do if all they can see is a loading screen?

Imagine that you’re the user. You want to read a blog about starting your own garden. You find a site that you heard gives really great advice and step-by-step instructions with images. When you finally get to the site, you can’t load any of the images, the menu for the specific plant you want to grow doesn’t populate, and you start to get annoyed. You have every right to go back to the search results and find something else. Everything online revolves around the visual, so people expect things that will slow down a site, crisp images, and clean videos. As a website owner, you need to learn how to optimize your site to get the best speed performance you possibly can.

Mobile Speed

Mobile is a concept that businesses are just now starting to take seriously. It should come as no surprise that your mobile device is not as fast as your desktop or laptop. It just doesn’t have the power. The majority of mobile sites today are mere reflections of the desktop version, meaning they are not mobile-friendly. When choosing the platform you want to use for your site, make sure that mobile-friendliness is a priority. In fact, Google now ranks mobile performance to rank a site on their search results, when before they just looked at your desktop version.

According to research by Google, the average mobile site takes over fifteen seconds to load. Most users while leave if a site takes any longer than five seconds. You don’t want to throw away traffic because of a slow mobile site.

How to Improve Your Site Speed

We mentioned above that picking a good platform will help you tremendously, but let’s assume you already have a website and you want to optimize it. The first thing you need to do is throw your URL through Google PageSpeed Insights. This free platform will tell you everything that’s wrong with your site.


The most common issue that people don’t consider is the size of their image. You want your page’s file size to be under 1.5 MB. That will give you a pretty good speed. However, some people have images that are 4,000 by 4,000 pixels and above, effectively adding a good 7 MB with just that one image. You really only need the display size of that image (size it appears on your website). A simple test is to go to your website and right click on the image. Choose the “Open Image in New Tab” option and compare it with what you see on your site. If it’s much bigger, then you need to resize them. What many CMS platforms do is compress your images to fit on the page how you want, but it still loads the full size of the image, slowing you down unnecessarily.

The other thing you need to consider is the file size of the image. You can reduce the quality of your image without reducing the size if you already have the size you want. We highly recommend running your image through a site called Optimizilla to achieve this.

To have your site professionally optimized, contact the experts at

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