Social Media Strategy

The Social Network Has Expanded

In the early days, social media was primarily reserved for friends and college students looking to connect. As the reach of social media expanded, so did its influence on the way people shop, spend and live their everyday lives. Today, Facebook is much more than posting of a picture of a puppy in the hopes of getting a few precious likes.

Social media is now one of the most important tools a business has at its disposal, and failing to use it to its full potential will lead to serious consequences down the road. There’s no stopping the social media train now, and business owners can decide to either jump on it or be run over by it.

At WebCroppers, our professionals understand how significant a role social media plays in the current and future livelihood of a company. Our social media specialists will do a complete analysis – and overhaul, if necessary – of your social media platforms. And if you don’t have any, WebCroppers will immediately establish your presence and plant the seeds for substantial and sustainable growth.

The social media market encompasses people, shoppers and potential customers from every walk of life. Don’t let your message go unheard for another day. Contact the social media wizards at WebCroppers and begin to dominate the competition today!

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Social Media Stats and Demographics

If you still believe that social media is just for teenagers and college kids, than your website is in need of much more help than you realize. Just look at some of following social media figures:

  • Over 70% of people ages 30-49 use social media
  • More than half of people ages 50-60 use social media
  • More than 40% of people over 65 actively use social media
  • Over one billion people use Facebook
  • Nearly half of all Americans say Facebook is the top influencer on their purchases

As you can see, if you aren’t using social media to promote your website, you’re missing out an untold amount of revenue. But simply creating a profile or starting a page isn’t for the untrained. The social media specialists at WebCroppers can get people talking about you, even when they start from scratch.

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Engaging Customers Through Social Media

As social media platforms like Facebook, Twitter and Google+ continue to expand, the long-term success of a website hinges on its ability to grab its piece of the social media pie. Without Facebook likes, Twitter retweets and replies, or Google +1s, your website becomes less and less relevant every day. The fact is, if you aren’t generating a response from your customer base, you’re missing out on nearly an incalculable number of new customers each day.

Now, as important as it is to engage your audience, you can’t blindly throw out links and information and simply expect to receive a positive reaction. While millions of links are sent out by businesses every day, only a percentage of a following will ever click on them. Those who do must be rewarded with valuable information and pleasurable experience. If not, accusations of “click bait” can stain your social media reputation for good.

Before delving in to any type of social media campaign, it’s best to set and stick to a list of guidelines, especially in cases where more than one person will have access to your social media platforms. Uniformity throughout your profiles is important but not imperative. Different audiences respond to different tactics. What works on Facebook may not draw any reaction on Twitter and vice versa.

Rising Above the Social Media Competition

The importance of rising above the competition in social media cannot be understated. For the uninitiated, social media can be a scary place. Often times, nothing is off limits or out of bounds. It is critically important to remain positive and refrain from taking potshots at your competitors. When those – and there inevitably will be – criticize your product or service, ask questions and provide solutions. Your online reputation is as vital as any other element of your website, and staying informative and upbeat is the best thing you can do to maintain it.

The social media world can be intimidating and overwhelming to the unseasoned and untrained. The professionals at WebCroppers have seen it all and always stay on top of the current trends. Don’t become an afterthought online and contact the WebCroppers social media pros today!

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